Celebrating the beginning of a new era and a fresh relationship between Hummel and the Danish Football Association, the brand have released a limited edition all white kit that is premium crisp from top to bottom. A serving from the finest table, it’s not one you’ll want to wear eating pasta.
Very much a relationship between brand and football federation, this all over special kit treatment is a sign of how Hummel plan to work together with the Danish National Team. The best threads forward from the very beginning, it’s certainly a delivery to savour. So pure and honest, it also offers the team a clean slate as they embark on the quest of qualification for World Cup 2018.
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The kit, to be worn one time only in a friendly against Liechtenstein tonight will champion the start of the Hummel/DBU era, kicking off with tonal traditions. Elements such as the sponsor and the DBU badge are held in the highest of esteem in a white on white fashion. The only part of the shirt to be graced in colour will be the numbers on the back of the shirt. Uber limited edition too, there will only be 99 shirts available for retail and the match worn kits from the friendly fixture will be auctioned off for a very worthy cause. FC Granatchok is the cause in question – a football club for injured Danish soldiers fighting their way back – another symbol of this relationship that see’s the brand and federation re-united, with the aim of strong performances very much in the line of sight.